Tuesday, 15 November 2011

Value Range - Typefaces

The Asda logo is just green , not a specific shade of green.

Below are a range of logo experimentation with typefaces. None of them seem to work tho. They need a je ne sais quoi and they don't seem to have it yet... They don't seem like they would stand out on the shelf and they also just look very 'normal' and forgettable.

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