The range needs a concept behind it to give people and incentive to buy it over other products. Here are a few ideas that could be used on the packaging to interest the potential customers:
Things you can use the products for (Beans - use me on your toast in the morning)
Eco Friendly - Using cardboard is better for the earth
High quality less price
Contents - healthiness
We don't want the re-branding to look too expensive however because the reason people are buying ti is because it is so cheap, so therefore people may walk past it if it looks too expensive. This is where the advertisement scheme can come in as well. The pricing needs to be clearly related to the product so people can see it is the new value range.