Research 'value' products.
Chose a supermarket to re-design their value range.
Research deeper into the supermarket and their values.
Pick products to brand - Packaging (food/home/household)
Type up the brief.
Materials to use - card/cellophane cheap.
Change the name of the range?
Logo design - colour concideration (elemant of the existing brand and logo).
Concept - why will people chose to buy the re-branded value range over another?
Packaging exploration and design.
Print the packaging and promotional materials...Poster, banner, token for magazine