Monday, 14 November 2011

Value Range - Basic Outline

Research 'value' products.

Chose a supermarket to re-design their value range.

Research deeper into the supermarket and their values.

Pick products to brand - Packaging (food/home/household)

Type up the brief.

Materials to use - card/cellophane cheap.

Change the name of the range?

Logo design - colour concideration (elemant of the existing brand and logo).

Concept - why will people chose to buy the re-branded value range over another?

Packaging exploration and design.

Print the packaging and promotional materials...Poster, banner, token for magazine

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