I really like the idea of having an oriental theme for the rice but with an English twist on it.
Here are a few typefaces that have caught my eye.
They are all quite different, however I feel it is important to have a wide range at this stage.
My favourite font and one that I think I may use for my branding at the moment is:
Rice & Easy
Just The Rice Amount
Waste Not Want Not
I want the name to be quite quirky and interesting there fore at the moment my favourite is:
The name plays on words with 'just right' and 'just rice'.
Below are the brand name in the chosen typeface in Title case, Caps, and lowercase.
I think the most readable font is the one in the lowercase, however I am not convinced that this is how the font will stay exactly I think a bit of tweaking needs to be done.