Sunday, 27 November 2011

YCN - Wants and Needs

10 things I NEED to produce for the brief (mandatories)

1. Products fitting in with the current brand identity.
2. Campaign to attract the new target market.

10 things I WANT to produce for the brief

1. Poster (instore)
2. Poster (out of store) - for specific products
3. Online banner for target market
4. Brochure - showing products aimed at 20-30 year olds. To take home
5. Leaflets for specific products
6. Shopping bags
7. Wrap for products
8. Packaging for products
9. Instore book (very short) displaying/showing information about crystals.
10. Gift voucher.

10 Things I COULD produce for the brief

1. Launch event for the new target market
2. Mail outs for existing customers
3. New range of products for 20-30 year olds.
4. Free give aways for lucky passers by on street.
5. Swarovski rain shower
6. Swarovski lecture/show room of how the manufacture works.
7. Sponsorship with another more relatable to brand to the target market to get people involved.
8. New logo design.
9. Slogan.
10. Commercial.
11. App for products, to look and buy.
12. Champagne event for girls night out, discounts available.
13. Avon style events with discounts showing all products. (home to home).
14. Swarovski nail spa.

Brief 5 - YCN Competition

Tuesday, 22 November 2011

Value Range - Chosen Packaging Layout

The chosen layouts above all adhere to the same rules.

The hierarchy is:

1. Number
2. Product
3. Fact relating to number
4. Necessities logo

All layouts have the type large on the page with text to the right describing the number shown. The name of the product is above the number in white inside a black box to highlight it. The Necessities logo is at the top adding colour to the layout. The logo is very small but the shape of the logo is very distinctive (circle with white text inside with Asda logo above) so the idea is that the logo doesn't have to be big for people to know what it is.

Value Range - Noodle Snack Layout

Value Range - Rich Tea Layout

Value Range - Clear Honey Layout