Tuesday, 22 November 2011
Value Range - Chosen Packaging Layout
The hierarchy is:
3. Fact relating to number
4. Necessities logo
All layouts have the type large on the page with text to the right describing the number shown. The name of the product is above the number in white inside a black box to highlight it. The Necessities logo is at the top adding colour to the layout. The logo is very small but the shape of the logo is very distinctive (circle with white text inside with Asda logo above) so the idea is that the logo doesn't have to be big for people to know what it is.