Tuesday, 15 November 2011

Value Range - Chosen Concept

We have chosen to focus on nutritional information to try and entice people to buy the value range.

We dismissed the idea of price, uses and eco because:

Price - we want to steer away from the pricing as it is a value range people already know that it is very cheap. We want to keep away from the idea of price because sometimes cheap means that the quality is less and this doesn't hold a lot of truth and is definitely not something that we want to portray about the range of products.

Uses - This was just a quirky idea which could have been nice to incorporate strong typography into.

Eco friendly - This would cost more than the materials that they use already, defeting the object of a value range.

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