The first event is to raise money for St George's Crypt, a charity that provides support for homeless, vulnerable and disadvantaged people. A very good cause, but quite a disrespectful poster I feel. The poster shows a homeless man sat on the floor whilst in the background people in the background are having a fine dining experience. I understand that the poster is trying to show who they are helping and the enjoyable experience that you can have by helping them.... hmmm I'm just not sure this is the best way to show it. I feel it looks down on the homeless man as if to say..."look at that poor man, now look at what fun we are having". Ok rant over. So I thought I would redesign the poster to help capture the meaning of the event, and still have its cause at the center point.
This poster celebrates the 15th anniversary of the Leeds Harvey Nichols store. I don't feel the original poster makes a big deal of the event. There is too much unnecessary information that distracts from the most important and interesting information. The general consensus is that people will read small print if there isn't loads to read. Here the small print looks slightly like and essay and there is some vital information there that people might not read because there is just too much to read on a poster that may be looked at for 5-10 seconds. The colours, type and imagery don't look very luxurious and exclusive, I would say they would fit shops like 'Miss Selfridge' and 'Joy' better.