YCN - Brainwave

Thinking about the target market for this brief I would say that something new and exciting needs to be brought to the brand. I feel like my ideas so far are quite safe and uninspiring and don't feel like they stretch the brief to the furthest possible point. However, I really like the idea of designing a Swarovski nail varnish with Swarovski crystals inside. I think this would be a really good way of attracting the attention of a new younger audience.