Saturday, 10 December 2011

Nail Varnish Bottles Shapes and Colours

After looking at the wide range of nail varnish bottle shapes I can chose from on different packaging sites I have decided to go for a square bottle shape with a streamline square lid. The lid will be black with a white brush inside. The corners of the nail varnish bottle will help to reflect the light and crystals inside the bottle. Using a rounded bottle I feel wouldn't give as much of an edgy and relevant feel.

Regarding the colours of the nail varnishes for the initial launch of this range I think the colours should be simple and reflect the existing identity of the Swarovski brand. When the product has been launched for a while, then more colours can be added to the range to make it more versatile and accessible to a wider audience.

Initially I will be going for a silver glitter, crushed crystal filled clear nail varnish and whole crystal incorporated nail varnish.

They will look a little something like this from the outside:

Silver glitter

Crushed crystal

Whole crystal

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