Thursday, 1 December 2011

Final Packaging Range Comparison

I am really happy with the finished result and definitely think it is a big improvement from the Smart Price range that is currently being used. There is a real feel of concept and gives the customers to be intrigued with the products and an initiative to buy them.

The use of statistics interests the customer to look closer and see what the product is talking about. Also by telling the customer what is inside the product it gives them reason to trust the brand more as they are not trying to hide anything like additives and E numbers etc.

The change of name is a big step and if it were to be actually put into use instore there would need to be a big advertising campaign to initially introduce it. For this project we didn't focus a lot on the advertisement of the new products as we thought this was a whole new aspect which could be explored further in another brief.



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