Showing posts with label Brief 5 YCN. Show all posts
Showing posts with label Brief 5 YCN. Show all posts
Tuesday, 13 December 2011
Saturday, 10 December 2011
Nail Varnish Bottles Shapes and Colours
After looking at the wide range of nail varnish bottle shapes I can chose from on different packaging sites I have decided to go for a square bottle shape with a streamline square lid. The lid will be black with a white brush inside. The corners of the nail varnish bottle will help to reflect the light and crystals inside the bottle. Using a rounded bottle I feel wouldn't give as much of an edgy and relevant feel.
Regarding the colours of the nail varnishes for the initial launch of this range I think the colours should be simple and reflect the existing identity of the Swarovski brand. When the product has been launched for a while, then more colours can be added to the range to make it more versatile and accessible to a wider audience.
Initially I will be going for a silver glitter, crushed crystal filled clear nail varnish and whole crystal incorporated nail varnish.
They will look a little something like this from the outside:
Regarding the colours of the nail varnishes for the initial launch of this range I think the colours should be simple and reflect the existing identity of the Swarovski brand. When the product has been launched for a while, then more colours can be added to the range to make it more versatile and accessible to a wider audience.
Initially I will be going for a silver glitter, crushed crystal filled clear nail varnish and whole crystal incorporated nail varnish.
They will look a little something like this from the outside:
 |
| Silver glitter |
 |
| Crushed crystal |
 |
| Whole crystal |
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