Final Boards

Open publication - Free publishing - More club

Open publication - Free publishing - More nail varnish

Open publication - Free publishing - More harvey nichils

Open publication - Free publishing - More re-brand

Open publication - Free publishing - More asda

Updated Briefs

Type & Branding

I really like the idea of having an oriental theme for the rice but with an English twist on it.

Here are a few typefaces that have caught my eye.
They are all quite different, however I feel it is important to have a wide range at this stage.

My favourite font and one that I think I may use for my branding at the moment is:

Possible names:

Perfect Measure
Rice & Easy
Just The Rice Amount
Just Rice
Tip-Tip
Pour
Just Pour
No Waste
Waste Not Want Not

I want the name to be quite quirky and interesting there fore at the moment my favourite is:

Just Rice

The name plays on words with 'just right' and 'just rice'.

Below are the brand name in the chosen typeface in Title case, Caps, and lowercase.

I think the most readable font is the one in the lowercase, however I am not convinced that this is how the font will stay exactly I think a bit of tweaking needs to be done.

Re-useable Brain Wave

Just been sat here brainstorming and thinking about packaging in shops for food and how food packaging could be re-used. On a very wide scale once you have used/eaten the food the packaging will go in the bin.

What could I design that is both re-useable and helpful to the consumer?

I always have the problem when I am cooking rice to know how much to use, there is no real way to measure rice other than by eye. I have tried in the past pouring it into a bowl to try estimate how much I will need, but I always end up with a mountain at the end when it has cooked and expanded.

So how can you measure rice?

Sugar dispenser

A mechanism like this could work well. This sugar dispenser gives you one teaspoon each time you tip it up and down.

If I could find a more sustainable material to use then the dispenser could be part of the actual packaging for the rice.

Useful Packaging Brief